Evolution of Media Publishing

Blogs are not just forms of publishing or expressing thoughts that has changed. Media publishing has pretty much revolutionized with all kinds of mediums. Perhaps this form of media convergence helps to connect with the various groups of audience. Different people can be reached in different ways. In fact, new media was what brought about the recent success for the Opposition parties during the general elections this year (Ufen, 2008) .

Previously, videos can only be found playing on the Tube (that would be the traditional form, the television) but now technology has allowed a more convenient way of viewing through uploading videos on the Net. One popular example would be the YouTube! Your ideas, opinions and even recordings of yourself singing can be uploaded there.

[Source: http://www.youtube.com/]

Besides entertainment value, it was also a place to spread political campaign messages. YouTube being one of them could incorporate videos of their campaign, be it a song or a speech. For example, the Democratic Action Party (DAP) of Malaysia uploaded a music video with their 2008 election campaign song entitled "Just Change".

Newspapers, some of you might be wanting to read the latest news but forgot to buy the paper? Why bother going out when it's available right on your desktop (Internet connection required)? With the Internet, newspaper agencies need not worry about space and limitations. Videos of press conferences can also be found.

[Source: http://malaysiakini.com/]

On another note, the matter of freedom of expression and censorship can also be taken into consideration. The Internet is considered to be quite a free platform to speak your mind. Examples of alternative online newspaper such as Malaysiakini would depict the availability of censorship-free news.

References:

Ufen, A 2008, ‘The 2008 Elections in Malaysia’, Taiwan Journal of Democracy, vol 4, no. 1, pp. 155 – 169, viewed 11 November 2008, http://www.tfd.org.tw/docs/dj0401/155-170-Andreas%20Ufen.pdf.